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OUR STORY
Cloby, for every adventure no matter how big or small!
Becoming a parent is a life changing event. When we became parents of our 3 young kids we lived abroad and had to travel a lot with our kids. This inspired us to develop products that make your life a little easier when you’re on the go with your little ones. No matter how big or small your adventure is, as a walk around the block can already be a big challenge 🙂
Smart solutions made from pure materials.
We aim to create premium quality products that are made of sustainable materials and are also sustainable in their usage. To make sure you can enjoy them for years to come!
OUR STORY
Life with little ones is an adventure
Sometimes messy and unpredictable, but always exciting. Whether it’s a quick walk around the block or a long-haul family getaway, we know the hassle that often comes with leaving the house with little ones. That’s why we’re here – to make it a little easier.
What we needed didn’t exist – so we made it
We’re Veroniek and Suzanne: two Dutch moms of three, who met while living abroad in Shanghai. Finding a job in Shanghai turned out to be nearly impossible, and we quickly realized that we needed a new outlet for our energy and creativity. Over coffee and conversation, we started dreaming up smart, stylish solutions for life on the go with little ones.
| “We’re busy bees, and we wanted to build something meaningful.”
As new mothers, we often traveled with our kids and experienced firsthand how even the simplest outing could become a logistical challenge. We kept asking ourselves: What do parents really need? What could make parenthood just a little bit easier? We then realized we had been using a towel and clothes peg to protect our babies from the sun – this needed a solution.
Thoughtfully designed, beautifully made
Our very first product was the magnetic swaddle clip: practical, elegant, and made to last. We prototyped with a local shoemaker, visited countless factories, and slowly but surely, Cloby was born.
Fast forward nine years, and our collection now includes UV-protective blankets, ponchos, baby clothing, accessories and more. Each piece designed with functionality, sustainability, and timeless style in mind.
| “We don’t follow fast fashion or seasonal collections. Our focus is on sustainability. We design essentials that last—across seasons, styles, and even siblings.”
Not just made for your little ones, but for you
Cloby is not just about baby gear. It’s about creating products that make parents feel good too. No bright prints like hearts or stars here – just calm, neutral tones and beautifully made pieces you’ll actually want to use every day.
We only use high-quality, sustainable materials, like our signature blend of organic cotton and bamboo—super soft, breathable, and naturally offering UPF 50+ sun protection without any chemical additives.
We both moved back to the Netherlands and we’re still running Cloby as moms with big families. Every order is being shipped from our Dutch warehouse, and every product is created with care—ready for your everyday adventures.
| “Whether you’re on a world trip or a walk around the block, every outing with little ones is an adventure. We’re here to make that adventure a little easier.”
— Veroniek & Suzanne, founders of Cloby
Cloby - Smart & Pure
